Mumbai, October 30, 2006 : Camlin, the pioneer in the art materials and stationery segment in India , today announced its marketing alliance with ColArt Holdings International Ltd. UK , the world’s largest conglomerate in the field of art and craft material. Camlin will now market ColArt’s brands to Indian artists. The brands owned by ColArt include legendary Winsor & Newton and Reeves from Britain , renowned French brands Lefranc Buorgeios and Conte as well as the iconic American brands Liquitex and Tulip. Indian artists are familiar with these brands.

Said Dilip Dandekar, Chairman & Managing Director, Camlin Limited, “Considering the global popularity of Indian art and Indian artists’ quest for world class materials, Camlin in its role as the pioneer in art in India has entered into a broad based alliance with ColArt Holdings International Ltd. to satisfy the demand and offer an extensive choice to Indian artists, who have become more sophisticated and demanding.”

He adds, “The alliance between Camlin & ColArt is wide-ranging and committed to explore all possibilities, including manufacturing and marketing. ColArt brands will be made available to the Indian art fraternity starting with a range of Winsor & Newton and Reeves products in the first phase. These brands are widely recognised in India . The products to be marketed include soft pastels, oils, acrylics, water and poster colours, pads and easels. In the second phase, the consumer and trade can look forward to the world renowned Acrylic colours of Liquitex, products of L & B range and some exciting pastels and other products from Conte. In fact, the newly formed company, ColArt Camlin Ltd. Has already started to produce and export canvases for global markets.”

Michael Henderson, CEO, ColArt is in India to announce the marketing alliance with Camlin. Said Michael Henderson, CEO, ColArt, “ColArt is very pleased to partner with Camlin to enter the India market. Through this marketing alliance we look forward to working with Indian artists who are achieving great recognition in the world’s art markets.”

On the occasion of the announcement, Camlin hosted their guests from ColArt along with leading artists and art dealers at a party at Blue Sea , Worli.

The guests included the Who’s Who from the world of art including Vasudev Kamat, Charan Sharma, Anjana Mehra, Suhas Bahulkar, Papri Bose Mehta, Samir Mondal, Prafulla Dhanukar, Arzan and Kushnuma Khambatta, Sudarshan Shetty, Julius Macwan . Also present were noted art dealers.

About Camlin
Started in 1931 with indigenous ink for writing, the company soon grew to add more products to its portfolio including products for fine and applied art, hobby and school segments.

Camlin has been committed to promoting Indian art and art awareness. The All India Camel Colour Contest, an initiative of Camlin to popularize art among children, has become an institution in itself. Every year this attracts more than 3 million school students. The company also organizes annually, four regional art exhibitions under the Camel Art Foundation. The foundation also supports exhibitions for art teachers at schools. Through the Euro Art Tour, the foundation sponsors an all expense paid trip to the famous art galleries and museums of Europe for the selected artists every year

About ColArt
ColArt is the world’s leading supplier of artists’ material. ColArt is the choice of artists in more than 120 countries their products are distributed by subsidiaries in 14 countries and by a network of independent distributors elsewhere. Their brands include Winsor & Newton, the world market leader in artists’ colours, Lefranc & Bourgeois is the largest supplier of colours for artists, crafters and children in Europe, Liquitex is the world leader in artists’ acrylics, Reeves is a leader in the new and rapidly growing ‘Introduction to Fine Art’ category for beginners.