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ALL INDIA CAMEL COLOUR CONTEST

20 years ago, art was not thought to be an important subject for balanced perception and aesthetic growth of a child in school curriculums. Art was taught differently in every part of the country and not given enough importance as a subject. Some platform was required to lay down some basics and explain the importance of art as a learning tool.

Social Objectives

	To encourage school-going children to draw and paint and to acquire a liking for playing with colours.
	To give an impetus to art for the all-round cultural development of children and to help develop motor skills and hand-eye co-ordination.
	To give art teachers the opportunity to exchange ideas with their counterparts.
	To educate parents about the importance of art in a child's life for a richer personality.
	To popularise child art.

Today AICCC has become household name among children and parents. Which is why we featured in the Limca Book of World Records (1999) for the maximum number of entries in a drawing contest.

An overview of the students who participated in AICCC from 2001 – 2004

	2001: 3,400,000 students
	2002: 3,100,000 students
	2003: 3, 500,000 students
	2004: 3, 400,000 students

Year after year, one of the most eagerly awaited events in schools across India is the All India Camel Colour Contest. For over 30 years Camlin has been promoting the spirit of creativity and child art through this contest with great success.

Every child is born with an artist within him. Thus every child has an innate urge to create, experiment, explore and discover. Children, however small have an ability to express themselves through painting, right from a small scribble to a mature painting.

We at Camlin have always encouraged the artist within the child to grow, not because the child should grow into an artist but to stimulate all the senses in co-ordination, free expression and aesthetics.

Art increases hand eye co-ordination from a very young age. Doodles of paint take on forms and shapes. Ideas develop. The free imagination and gradual control over form, helps the child understand academic subjects better.

Be it medicine, architecture, creative work or engineering, precision in hand eye co-ordination is crucial. This is developed at a very early age with child art.

To put it simply, child art contributes by:

	Teaching children to invent, imagine, create and communicate in fresh new ways.
	Develops creative thinking skills.
	Stimulates learning and fosters creative problem - solving.
	Gives the brain a good workout.

This is why Camlin has always been a pioneer in the encouragement of child-art. Our knowledge and experience in this field is unsurpassed. And to promote child art in its truest form, we need to give our children free expression. Only then can we see really creative paintings.

We strongly feel that the new age children with their widened horizons crave for newer challenges. And with the advent of the inter-net and globalization, every child's imagination has soared.

It is for this reason that Child Art has developed new wings of creativity. Child art is reaching out to newer horizons. To capture the essence of each child’s ever growing imagination, Camlin is now changing the old format of The All India Camel Colour Contest popularly known as AICCC to Camel’s All India, On-the-spot, Colour your imagination Contest.